The literal Japanese translation for the word Itakona is "plates and powders." An Itakona program essentially pursues cost optimization through the analysis of costs at the raw materials level, such as the metals and plastics used in components.

Panasonic Energy India promotes and internalizes the Itakona principle mainly through activities. By seeking economies of scale, thoroughly implementing the Itakona principle and carefully observing materials market conditions and exchange rates, the company accelerates cost reductions in procurement.